The Chief Executive Officer (CEO) provides leadership to the Association by managing and meeting the needs and demands of the voluntary membership group, building the brand, enhancing the level of advocacy for the profession, and being an expert contributor in the public debate on all issues that affect members. Reporting to the Board and accountable for the overall planning, leadership, management, and results of the Association, the CEO promotes industry awareness of mandates and goals and is a strong advocate of the profession. Key to their role will be developing effective relationships with government officials and establishing alliances with other similar associations and key stakeholders in the industry.
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