On February 10, join Dennis Matthews, Enterprise Vice President, Marketing and Communications, for our first Tools and Tactics event of 2020.
Dennis is a "rare marketer who can combine government, political and media experience into digital and advertising campaigns that click" for clients.
He will provide insight into why companies and associations should invest in advertising campaigns to advance their advocacy agenda and how to raise awareness about particular sector wins and challenges. Also discussed will be best practices for planning, scheduling and executing non-crisis communications and campaigns, as well as Dennis' interpretation of the last federal election from a marketing perspective.
BIO: Dennis Matthews is Vice President at Enterprise Canada, a national strategic communications firm. At Enterprise, he works with leaders, major brands and causes to move public opinion. Dennis served as an advertising advisor to Prime Minister Stephen Harper and is a veteran of numerous political campaigns. He has worked at a major media company in Toronto and is a frequent commentator on advertising, digital and political issues. His work has been published in the Globe and Mail, Maclean’s Magazine and The Sun newspaper chain. In 2019, Dennis was recognized as an Adweek Magazine Toronto Brand Star.
Registration: 5:00 pm
Presentation + Q&A: 5:30 pm-6:30 pm
Networking: 6:30 pm