Are you a public relations professional wanting to understand government relations better, or a government relations practitioner hoping to navigate public relations? Do you operate in neither of these worlds and want to learn about both? PAAC Alberta and CPRS Calgary are pleased to present a webinar that explores the intersections and similarities of these sometimes misunderstood and often mysterious worlds.
Join us as we discuss the tactics and strategies used in government relations to achieve their public policy and political goals as well as the strategies and tactics public relations professionals use to elicit specific responses from the public. Spoiler alert, these worlds have more in common than you may think!
This event will provide you background on how an integrated government relations and public relations approach can help you achieve business objectives, and will highlight some of the key intersections: relationships and the development of strategies to influence change.
Date: Wednesday, May 19, 2021
Time: 11:30 AM -12:30 PM MST
Speaker: Richard Truscott, APR, Managing Principal, Alberta, Maple Leaf Strategies