A new government relations engagement increasingly requires a robust communications and stakeholder engagement strategy. Ensuring that the public facing communications strategy aligns with the approach of key decision makers is important to drive winning outcomes for contentious issues. This includes files that affect consumers, or stories that have vocal stakeholder groups in opposition.
PAAC invites you to the first Tools and Tactics for 2019 event where Dan will describe his strategic approach to the file, how the approach sought to mitigate risk and maximize opportunity, while introducing a new brand to a new marketplace.
Dan Moulton, Senior Consultant at Crestview Strategy successfully led the national engagement for Lyft as it prepared to launch in its first international market in the city of Toronto.
Presentation + Q&A: 5:30pm-6:30pm