PAAC and the Government Relations Institute of Canada (GRIC) have been discussing a potential professional accreditation / designation program for public affairs professionals. This fall, members from both organizations were invited to share their views in a national survey, administered by Innovative Research.

Do you think government relations should have an accreditation or designation program? PAAC BC and PAAC AB invite you to join us for an interactive online lunch-and-learn session to hear more about the potential impact on the industry, and the benefits, challenges and process for establishing a designation program.

This will be a valuable opportunity to influence any potential program considered by PAAC and GRIC. Greg Lyle, President of Innovative Research and John Capobianco, Past President of PAAC, will share insights from the joint member survey, then we will break into discussion groups to gather your perspectives, concerns, and ideas.

As PAAC members and public affairs professionals, help us ensure any proposed program is shaped by your objectives and your needs.


Wednesday, December 15, 2021

11:30 am -12:30 pm (PST) | 12:30 pm - 1:30 pm (MST)


John Capobianco, Past President, PAAC and Senior Vice President & Senior Partner, National Practice Lead, Public Affairs, FleishmanHillard HighRoad

John Capobianco is public affairs national practice lead in FleishmanHillard Highroad's (FHR) Toronto office. With over 30 years of grassroots political experience at all three levels of government, John offers a strong, seasoned and influential voice in public affairs. This experience has enabled him to build an extensive political network, which he can leverage to the benefit of organizations looking to engage with senior government officials.

Before joining FHR in 2010, John was senior vice president of Edelman’s public affairs practice and before that was Vice President at Hill & Knowlton from 2001-2006. Throughout the last 20 years at the largest three global communications firms, John has helped numerous private and non-profit organizations build and maintain strong relationships with key government decision-makers at the federal, provincial and municipal level. John has a vast knowledge of helping companies navigate through the intricacies of government.

As a political enthusiast, John has twice won the Conservative Party of Canada nomination for the Toronto-area riding of Etobicoke-Lakeshore and ran as a federal Conservative candidate in the 2004 and 2006 elections under the leadership of Prime Minister Stephen Harper. John is recognized as a leader in the conservative movement and is a regular political commentator in Canada’s national media and on various industry panels.

He is the immediate past president of the Public Affairs Association of Canada, former president of the Canadian Club of Toronto, past chair of the Ontario Chamber of Commerce, past president of the Albany Club of Toronto and is a board member of the Women's College Hospital.  John also advises Seneca College on their post-graduate certificate Government Relations course. John earned his Bachelor of Arts degree in political science and economics at York University and resides in Toronto, ON.

Greg Lyle, President, Innovative Research Group

Greg is the founder and President of Innovative Research Group. As its founder, Greg leads Innovative’s mission to evolve market research practices by transforming the latest developments in academia into proprietary models that deliver actionable insights. As President, Greg oversees Innovative’s methodical best practices and acts as the Lead Methodologist on projects across the organization.

As a former Principal Secretary, Greg has built a career at the intersection of public policy, communications and public opinion. With over 30 years of communications and opinion research experience, Greg uses a full range of research tools for a variety of government and corporate clients across industries such as financial services, healthcare and the energy and infrastructure sector.

Greg’s research has been highlighted in media across the country.  He has been featured in many media outlets including Global TV, the Globe and Mail, the Hill Times, the National Post and various other PostMedia Network newspapers. In 2016, Greg received the Public Affairs Association of Canada Award of Distinction.  

Greg has a Bachelor of Arts in Political Science from the University of British Columbia and has taken courses in data analyses, research methodologies, and management from Essex University, York University, and Harvard University.

When away from his desk, Greg can be found travelling between British Columbia, Ontario, and England to spend time with his wife and daughters.


Free for PAAC members (open to PAAC members only)

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