How do you develop and sustain your relationships? How is the media landscape changing that will impact your media relations strategies and results?

The Public Affairs Association of Canada
Professional Development Series Presents

“Insights to Drive your Media Relations in the Social News Age”

In any sector, media relations are a core element of reputation and issues management. Meanwhile, the media landscape is evolving quickly. We get and share news instantly on Twitter and Facebook, read blogs and traditional news, and watch broadcast and online coverage. To continue delivering news in our 24/7 digital world, the media’s needs and ways of working are changing. Without these insights, your media relations strategies may be impacted. To achieve your external communications goals, the way you work with media needs to change too.

Our guest panel, representing media and agency perspectives, will share the insights from this new landscape to inform your media strategies. You’ll hear about building relationships with media given the evolving nature of their job and the pace of social news. You’ll have the opportunity to ask what the social news age means for how you work together. Learn to drive your media relations strategy instead of trailing behind with traditional pitching tactics.

Confirmed speakers include:

Donnie Coulter, Producer at Global News
Rob McEwan, VP of Argyle Communications

Click here to Register

5:00 to 5:15 p.m.: Registration & Appetizers
5:15 – 6:30 pm: Session

Borden Ladner Gervais LLP
40 King Street West, 44th Floor
Toronto, ON

Members: $55 plus HST
Non-Members: $75 plus HST

Click here to Register