Cristina is Lead, Advocacy and Thought Leadership within PwC’s Privacy and Cybersecurity team. With expertise in privacy compliance, government relations and marketing, she’s most passionate about privacy regulation, emerging technologies (Internet of Things, self-driving cars, etc.), e-marketing (anti-spam law, etc.), and interest-based advertising.
Cristina currently serves as Board Director and Chair of the Marketing Committee to the Public Affairs Association of Canada. She also serves on the boards of the Digital Advertising Alliance of Canada (DAAC) and European Union Chamber of Commerce in Canada (EUCCAN).
Prior to joining PwC Canada, Cristina was Director of Government Relations at the Canadian Marketing Association (CMA). She also worked with the Government of Ontario, Canada Media Fund, and the European Parliament in Brussels, Belgium. She was also a Graduate Teaching Assistant at the University of Toronto where she taught European politics.
Cristina is a Certified Privacy Professional (CIPP/C, CIPM). She holds an MA in International Affairs (Munk School of Global Affairs, University of Toronto), an executive certificate in Cybersecurity Policy (Harvard Kennedy School) and a certificate in Digital Marketing (Canadian Marketing Association).