Cristina is the Senior Manager of Public Affairs at the Canadian Marketing Association (CMA), where she is responsible for managing the Association’s public policy and self-regulatory initiatives. Her portfolio includes privacy, emerging technologies (Internet of Things connectivity, self-driving cars, etc.), social media marketing, competition law, interest-based advertising, and digital accessibility. Cristina has over 10 years experience in public affairs and public policy.
She joined the Public Affairs Association of Canada (PAAC) board in 2014 and was successfully re-elected in 2016 for another two-year term; she is Chair of PAAC’s Marketing Committee.
Other professional activities include managing CMA’s Privacy Committee and helping to coordinate the activities of the Digital Advertising Alliance of Canada’s Ad Choices program for advertising.
Prior to CMA, Cristina worked for the Government of Ontario, Canada Media Fund, and the European Parliament in Brussels, Belgium. She was also a Graduate Teaching Assistant at the University of Toronto where she taught European politics.
Cristina is a Certified Privacy Professional (CIPP/C). She also holds an MA in International Affairs from the Munk School of Global Affairs (University of Toronto) and a certificate in Digital Marketing from the Canadian Marketing Association.