The Art & Science of Public Affairs: Tactics for Today and Tomorrow
Date: June 4, 2013
Location: Borden Ladner Gervais LLP, Toronto, Ontario
|08:30||Registration and breakfast
The Insurance Bureau of Canada is graciously sponsoring the breakfast.
|09:00||Session 1: Keynote – The Changing Face of Public Affairs
Dwight Duncan, McMillan
|10:00||Session 2 — What Elections Teach Us About How and When Public Opinion Moves
Greg Lyle, Managing Director of the Innovative Research Group Inc.
What public opinion is, and how it changes, is one of the great mysteries in public affairs. In this session, one of Canada’s leading pollsters will use federal and provincial election case studies to uncover these mysteries, and provide insight into how, and when, public opinion shifts.
|11:15||Session 3 — Effective Use of Inside and Outside Lobbying
Bruce Cox, Executive Director, Greenpeace Canada
The history of public affairs is littered with stories of a Goliath defeated by a David. Learn how and why you should blend government relations and community advocacy to re-enforce your message/position across a wide range of actual and potential stakeholders.
|12:15||Luncheon (included if registered for conference)|
|1:30||Session 4 — Refining Your Message for Government, Opposition, Bureaucrats and Regulators
Dan Brock, Fasken Martineau
Hande Bilhan, Principal Advisor, Government & Regulatory Affairs, Primerica Financial Services (Canada)
Jan Dymond, Director of Public Affairs, The Investment Funds Institute of Canada
For every issue there are many sets of ears in the room, all listening for what they need and want to hear. The trick for you is to provide a clear and consistent message that meets everyone’s expectations. Learn from those who send, and those who receive these message what you need to do to cover all your bases.
|2:30||Session 5 — Building An Advocacy Tool-kit
Ian Bacque, Director of Government Relations, Telus
Chris Benedetti, Principal, Sussex Strategy Group
Chris Holz, Campbell Strategies
You’ve been tasked with creating an advocacy program for your organization, but where to begin? Learn the fundamentals from professionals who’ve been there, done that and know what it takes to make sure you have the essentials in place.
|3:45||Closing session — The Pundit Panel
Ezra Levant, Sun News Network
Robert Benzie, Queen’s Park Bureau Chief, Toronto Star
Robyn Doolittle, Urban Affairs Report, Toronto Star
A PAAC tradition. Our pundit panel considers what might be in store for Canada and Ontario in the next twelve months. Always informative, you won’t want to miss it!