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Opening Keynote – John Tory,
Former Leader of the Progressive Conservative Party of Canada,
set the tone for the conference with a from-the-heart look at the state
of politics and political engagement in Ontario.
Authentic Crisis Leadership – Lessons learned from cats, kids and cold
cuts –
Dr. Terry Flynn, Assistant Professor, Communications Management,
DeGroote School of
Business, McMaster University went head-to-head with the
first of our cross-border panels; Polling with
Daniel
Gotoff, Lake Research
Partners; Jaideep Murkerji,
Vice-President Public Affairs,
Angus Reid Strategies;
Jim Lee,
Susquehanna Polling and
Research, Inc. and moderated by
John Mraz, Propaganda Inc.
Rachel Napear
of
Research Management Strategies, LLC
presented on Social Media – Best Practices and Finding the Right
Metrics and ROI Measurements for your Organizations, while
Jason Grier,
Hill & Knowlton;
PAAC Board Members Stephanie Jones,
Canadian Restaurant and Foodservices
Association; and Bernie Morton,
Sussex Strategy Group,
presented on How to Ensure You Hire the Right Consultant,
moderated by John Capobianco,
Edelman.
The Award of Distinction Luncheon featured this year’s honoree –
Robin Sears
of Navigator
Ltd., who reflected on his work in public affairs,
spanning two decades in a speech that both informed and amused his
audience.
Lunch
was followed by a multi-media presentation on Communicating Your
Message to the Media with
Allan
Bonner of
Allan Bonner Communications
Management Inc.
The
panel discussion on Role of Government Relations in the Canadian
Policy Process featured
Tony Dean, Former Secretary of Cabinet,
Government of Ontario; Richard Joy, Vice President, Policy and
Government Relations, Toronto Board of
Trade; Brett James, Principal,
Sussex Strategy Group
and was moderated by PAAC President, Joe
MacDonald of the
Downtown Yonge BIA.
This session had such overwhelming popularity that it was converted into
a Plenary to allow all delegates to participate.
The
final two breakout sessions of the day were combined into one plenary
session – New Media with
Larry Ward,
Political Media Inc.
and Microtargeting with Alex Lundry, Target
Point Consulting and Amy
Gershkoff, Changing
Targets Media. This session rounded out the day and
introduced the Canadian crowd of delegates to the newest strategies
being employed south of the border.
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