Events

Overview:

The political landscape in Canada is changing. Party lines are no longer clearly defined, elections are increasingly unpredictable, and the noise is harder to cut through than ever before. For public affairs practitioners, our jobs have become more challenging, as we seek to navigate fake news, new regulations, competing interests, budget constraints, and new technologies. Join PAAC and hear directly from leading experts who will share strategies, tactics, and best practices to help you navigate your way to success.

Date and Time:

Date: Tuesday, October 2, 2018

Time: 8:30 am – 5:30 pm

Location: Borden Ladner Gervais, Bay Adelaide Centre, East Tower, 22 Adelaide Street West, Suite 3400

Registration Type 2018 Rates
Student $100.00 (CAD) + HST
Member – Early Bird – Ends August 30, 2018 $325.00 (CAD) + HST
Non-Member – Early Bird – Ends August 30, 2018 $425.00 (CAD) + HST
Member Regular $375.00 (CAD) + HST
Non-Member Regular $475.00 (CAD) + HST
CPRS/CSAE/GRIC Member $375.00 (CAD) + HST
Award of Distinction – Luncheon Only $100.00 (CAD) + HST

Agenda:

Time Activity

8:30am

Registration

 

9:00am

Breakfast with the Lobbying Commissioners: Exploring the evolving regulatory landscape in Canada

 

10:00am Keynote #1

How the battle of ‘old’ vs. ‘new’ Canada will play out in 2019 Elections

 

10:45am Refreshment Break

 

11:00am Session 2: Concurrent Breakout Sessions

Breakout #1:

Achieving Results in an Evolving Association Lobbying Landscape

Lobbying on behalf of associations takes into account many considerations. They include balancing members views, considering the evolving trends within a sector or subsectors and conducting evidence-based research to support your public policy arguments. Three panelists will share their insights on this topic that is relevant to public affairs professionals who lobby for associations.

Breakout #2:

From the Outside Looking In: Helping Clients Achieve their Public Affairs Goals

Public affairs consultants work with clients in varying capacities, whether it’s working together with an internal public affairs team, directly with a corporate executive team, or as a vendor in a corporate culture that’s new to government relations. Ensuring consultant work is responsive and aligned with internal goals and decision-making are integral to the success of consultants. Three panelists will share their perspectives and learnings on navigating different corporate cultures and structures to best work towards public affairs objectives. 

 

12:00pm Award of Distinction Luncheon and Keynote Address – David Agnew – President – Seneca College

With extensive experience in the public, private and non-profit sectors, David Agnew became the fifth president of Seneca in July 2009.

Under his leadership, Seneca has experienced record growth in enrolment and expanded its offerings in both undergraduate and graduate programs. One of the largest colleges in Canada, Seneca is growing its applied research, broadening international and corporate partnerships, investing in capital expansion and adopting an innovative academic direction to increase experiential, cross-disciplinary and flexible learning opportunities.

Mr. Agnew was Secretary to the Cabinet and head of the public service in the Government of Ontario, Canada from 1992 to 1995 after serving as Principal Secretary to the Premier. In 1995, he led the Public-Private Partnerships Project and was seconded to Massey College at the University of Toronto where he was a Senior Resident.

He was the President and CEO of UNICEF Canada, the first head of the organization recruited from outside the international development sector. As Principal for the consulting firm Digital 4Sight, he led the firm’s global research initiative on Governance in the Digital Economy, an exploration of the impact of technology on government and democracy. In the co-operative sector, he was the Executive Vice-President and Corporate Secretary for the Credit Union Central of Ontario. Mr. Agnew was the Ombudsman for Banking Services and Investments, the national dispute resolution service for consumers and small businesses.

Mr. Agnew is on the Board of Directors for Polytechnics Canada and Colleges and Institutes Canada. He is the past chair of Sunnybrook Health Sciences Centre and Colleges Ontario. He also serves on numerous other boards and committees, including the Toronto Region Immigrant Employment Council (TRIEC), the Council on Foreign Relations’ Higher Education Working Group on Global Issues, Sichuan University’s International Advisory Board, CivicAction Steering Committee, ventureLAB’s Board of Directors and Canadian Ditchley Foundation Advisory Board. He is a former member of the federal government’s Science, Technology and Innovation Council, a former director of the Empire Club of Canada and has served on the campaign cabinets of the United Way in Toronto and Peel.

In 2012, Mr. Agnew received a Queen Elizabeth II Diamond Jubilee Medal for his service to the community.

2:00 pm Concurrent Workshop Power Sessions Part 1

Power Session #1:

Engaging Your Membership on Government Consultations:

Challenges and Best Practices

The government relations team of an industry association has an important role to play in helping member companies remain complaint with the law and stay up to date on regulatory developments. Members also expect their association to advocate and lobby the government on their behalf. This session seeks to identify best practices and challenges associated with associations engaging members in their advocacy efforts, while also looking at best practices in consulting with government.

Power Session #2:

Going on the Offensive: Tools and tactics to create a Proactive Government Relations Strategy

Grassroots lobbying enables the public to reach legislature and make a difference in the government’s decision-making process. Today, the use of digital platforms such as social media has only enhanced the public’s ability to affect change from the grassroots. Companies and associations across the country are taking advantage of a grassroots lobbying strategy to advocate for different issues and stakeholders. This session seeks to outline how to create a successful and proactive government relations strategy for your firm.

Power Session #3:

Spreading yourself Thin: Effectively utilizing resources to manage media, political parties, and the public perception from Coast-to-Coast-to-Coast

Simply put, organizations with interests in multiple jurisdictions represents a considerable challenge. With finite human and financial resources, organizations of all sizes need to find ways to get the most bang for their buck, while not sacrificing the outcomes of what they are trying to achieve. Learn about the tools and tactics for how organizations can effectively maximize their efforts across vast landscapes, varying political and public interests, and a diverse population set.

Power Session #4:

Harnessing Social Media and Public Relations to Enhance Your Government Relations Efforts

When Marshall McLuhan suggested that “the medium is the message”, he most likely wasn’t referring to tweets and Facebook messages; but his words still ring true today. How we get our messaging across can be just as important as the message itself. As public affairs practitioners develop campaigns and approaches to government and the public, it is important to know the most effective tactics to ensure the message is received.  This session will further explore the role of social media in government relations, and identify key points to consider when putting together your next campaign.

 

2:45 pm Concurrent Workshop Power Sessions Part 2

Power Session #1:

Engaging Your Membership on Government Consultations:

Challenges and Best Practices

The government relations team of an industry association has an important role to play in helping member companies remain complaint with the law and stay up to date on regulatory developments. Members also expect their association to advocate and lobby the government on their behalf. This session seeks to identify best practices and challenges associated with associations engaging members in their advocacy efforts, while also looking at best practices in consulting with government. 

Power Session #2:

Going on the Offensive: Tools and tactics to create a Proactive Government Relations Strategy

Grassroots lobbying enables the public to reach legislature and make a difference in the government’s decision-making process. Today, the use of digital platforms such as social media has only enhanced the public’s ability to affect change from the grassroots. Companies and associations across the country are taking advantage of a grassroots lobbying strategy to advocate for different issues and stakeholders. This session seeks to outline how to create a successful and proactive government relations strategy for your organization.

Power Session #3:

Spreading yourself Thin: Effectively utilizing resources to manage media, political parties, and the public perception from Coast-to-Coast-to-Coast

Simply put, organizations with interests in multiple jurisdictions represents a considerable challenge. With finite human and financial resources, organizations of all sizes need to find ways to get the most bang for their buck, while not sacrificing the outcomes of what they are trying to achieve. Learn about the tools and tactics for how organizations can effectively maximize their efforts across vast landscapes, varying political and public interests, and a diverse population set.

Power Session #4:

Harnessing Social Media and Public Relations to Enhance Your Government Relations Efforts

When Marshall McLuhan suggested that “the medium is the message”, he most likely wasn’t referring to tweets and Facebook messages; but his words still ring true today. How we get our messaging across can be just as important as the message itself. As public affairs practitioners develop campaigns and approaches to government and the public, it is important to know the most effective tactics to ensure the message is received.  This session will further explore the role of social media in government relations, and identify key points to consider when putting together your next campaign.

3:30 pm Refreshment Break

 

3:45 pm Keynote #3: TBD

 

4:30 pm Closing Session – Pundits and Pints – A (NEW) PAAC Tradition

An early start to the President’s Reception, our pundit panel will explore all things public affairs, including avoiding fake news, drastic policy shifts, operating in 24/7 news cycle, cutting through the increased noise, reduced internal resources, and much more! Hear directly from the people who write the pieces you rely on to do your job, all while enjoying a beverage of choice!
5:30pm PAAC President’s Reception

Register Here >>

 

Date:
Tuesday, October 2, 2018, 8:30 am – 5:30 pm
Location:
Borden Ladner Gervais

Overview:

The political landscape in Canada is changing. Party lines are no longer clearly defined, elections are increasingly unpredictable, and the noise is harder to cut through than ever before. For public affairs practitioners, our jobs have become more challenging, as we seek to navigate fake news, new regulations, competing interests, budget constraints, and new technologies. Join PAAC and hear directly from leading experts who will share strategies, tactics, and best practices to help you navigate your way to success.

Date and Time:

Date: Tuesday, October 2, 2018

Time: 8:30 am – 5:30 pm

Location: Borden Ladner Gervais, Bay Adelaide Centre, East Tower, 22 Adelaide Street West, Suite 3400

Registration Type 2018 Rates
Student $100.00 (CAD) + HST
Member – Early Bird – Ends August 30, 2018 $325.00 (CAD) + HST
Non-Member – Early Bird – Ends August 30, 2018 $425.00 (CAD) + HST
Member Regular $375.00 (CAD) + HST
Non-Member Regular $475.00 (CAD) + HST
CPRS/CSAE/GRIC Member $375.00 (CAD) + HST
Award of Distinction – Luncheon Only $100.00 (CAD) + HST

Agenda:

Time Activity

8:30am

Registration

 

9:00am

Breakfast with the Lobbying Commissioners: Exploring the evolving regulatory landscape in Canada

 

10:00am Keynote #1

How the battle of ‘old’ vs. ‘new’ Canada will play out in 2019 Elections

 

10:45am Refreshment Break

 

11:00am Session 2: Concurrent Breakout Sessions

Breakout #1:

Achieving Results in an Evolving Association Lobbying Landscape

Lobbying on behalf of associations takes into account many considerations. They include balancing members views, considering the evolving trends within a sector or subsectors and conducting evidence-based research to support your public policy arguments. Three panelists will share their insights on this topic that is relevant to public affairs professionals who lobby for associations.

Breakout #2:

From the Outside Looking In: Helping Clients Achieve their Public Affairs Goals

Public affairs consultants work with clients in varying capacities, whether it’s working together with an internal public affairs team, directly with a corporate executive team, or as a vendor in a corporate culture that’s new to government relations. Ensuring consultant work is responsive and aligned with internal goals and decision-making are integral to the success of consultants. Three panelists will share their perspectives and learnings on navigating different corporate cultures and structures to best work towards public affairs objectives. 

 

12:00pm Award of Distinction Luncheon and Keynote Address – David Agnew – President – Seneca College

With extensive experience in the public, private and non-profit sectors, David Agnew became the fifth president of Seneca in July 2009.

Under his leadership, Seneca has experienced record growth in enrolment and expanded its offerings in both undergraduate and graduate programs. One of the largest colleges in Canada, Seneca is growing its applied research, broadening international and corporate partnerships, investing in capital expansion and adopting an innovative academic direction to increase experiential, cross-disciplinary and flexible learning opportunities.

Mr. Agnew was Secretary to the Cabinet and head of the public service in the Government of Ontario, Canada from 1992 to 1995 after serving as Principal Secretary to the Premier. In 1995, he led the Public-Private Partnerships Project and was seconded to Massey College at the University of Toronto where he was a Senior Resident.

He was the President and CEO of UNICEF Canada, the first head of the organization recruited from outside the international development sector. As Principal for the consulting firm Digital 4Sight, he led the firm’s global research initiative on Governance in the Digital Economy, an exploration of the impact of technology on government and democracy. In the co-operative sector, he was the Executive Vice-President and Corporate Secretary for the Credit Union Central of Ontario. Mr. Agnew was the Ombudsman for Banking Services and Investments, the national dispute resolution service for consumers and small businesses.

Mr. Agnew is on the Board of Directors for Polytechnics Canada and Colleges and Institutes Canada. He is the past chair of Sunnybrook Health Sciences Centre and Colleges Ontario. He also serves on numerous other boards and committees, including the Toronto Region Immigrant Employment Council (TRIEC), the Council on Foreign Relations’ Higher Education Working Group on Global Issues, Sichuan University’s International Advisory Board, CivicAction Steering Committee, ventureLAB’s Board of Directors and Canadian Ditchley Foundation Advisory Board. He is a former member of the federal government’s Science, Technology and Innovation Council, a former director of the Empire Club of Canada and has served on the campaign cabinets of the United Way in Toronto and Peel.

In 2012, Mr. Agnew received a Queen Elizabeth II Diamond Jubilee Medal for his service to the community.

2:00 pm Concurrent Workshop Power Sessions Part 1

Power Session #1:

Engaging Your Membership on Government Consultations:

Challenges and Best Practices

The government relations team of an industry association has an important role to play in helping member companies remain complaint with the law and stay up to date on regulatory developments. Members also expect their association to advocate and lobby the government on their behalf. This session seeks to identify best practices and challenges associated with associations engaging members in their advocacy efforts, while also looking at best practices in consulting with government.

Power Session #2:

Going on the Offensive: Tools and tactics to create a Proactive Government Relations Strategy

Grassroots lobbying enables the public to reach legislature and make a difference in the government’s decision-making process. Today, the use of digital platforms such as social media has only enhanced the public’s ability to affect change from the grassroots. Companies and associations across the country are taking advantage of a grassroots lobbying strategy to advocate for different issues and stakeholders. This session seeks to outline how to create a successful and proactive government relations strategy for your firm.

Power Session #3:

Spreading yourself Thin: Effectively utilizing resources to manage media, political parties, and the public perception from Coast-to-Coast-to-Coast

Simply put, organizations with interests in multiple jurisdictions represents a considerable challenge. With finite human and financial resources, organizations of all sizes need to find ways to get the most bang for their buck, while not sacrificing the outcomes of what they are trying to achieve. Learn about the tools and tactics for how organizations can effectively maximize their efforts across vast landscapes, varying political and public interests, and a diverse population set.

Power Session #4:

Harnessing Social Media and Public Relations to Enhance Your Government Relations Efforts

When Marshall McLuhan suggested that “the medium is the message”, he most likely wasn’t referring to tweets and Facebook messages; but his words still ring true today. How we get our messaging across can be just as important as the message itself. As public affairs practitioners develop campaigns and approaches to government and the public, it is important to know the most effective tactics to ensure the message is received.  This session will further explore the role of social media in government relations, and identify key points to consider when putting together your next campaign.

 

2:45 pm Concurrent Workshop Power Sessions Part 2

Power Session #1:

Engaging Your Membership on Government Consultations:

Challenges and Best Practices

The government relations team of an industry association has an important role to play in helping member companies remain complaint with the law and stay up to date on regulatory developments. Members also expect their association to advocate and lobby the government on their behalf. This session seeks to identify best practices and challenges associated with associations engaging members in their advocacy efforts, while also looking at best practices in consulting with government. 

Power Session #2:

Going on the Offensive: Tools and tactics to create a Proactive Government Relations Strategy

Grassroots lobbying enables the public to reach legislature and make a difference in the government’s decision-making process. Today, the use of digital platforms such as social media has only enhanced the public’s ability to affect change from the grassroots. Companies and associations across the country are taking advantage of a grassroots lobbying strategy to advocate for different issues and stakeholders. This session seeks to outline how to create a successful and proactive government relations strategy for your organization.

Power Session #3:

Spreading yourself Thin: Effectively utilizing resources to manage media, political parties, and the public perception from Coast-to-Coast-to-Coast

Simply put, organizations with interests in multiple jurisdictions represents a considerable challenge. With finite human and financial resources, organizations of all sizes need to find ways to get the most bang for their buck, while not sacrificing the outcomes of what they are trying to achieve. Learn about the tools and tactics for how organizations can effectively maximize their efforts across vast landscapes, varying political and public interests, and a diverse population set.

Power Session #4:

Harnessing Social Media and Public Relations to Enhance Your Government Relations Efforts

When Marshall McLuhan suggested that “the medium is the message”, he most likely wasn’t referring to tweets and Facebook messages; but his words still ring true today. How we get our messaging across can be just as important as the message itself. As public affairs practitioners develop campaigns and approaches to government and the public, it is important to know the most effective tactics to ensure the message is received.  This session will further explore the role of social media in government relations, and identify key points to consider when putting together your next campaign.

3:30 pm Refreshment Break

 

3:45 pm Keynote #3: TBD

 

4:30 pm Closing Session – Pundits and Pints – A (NEW) PAAC Tradition

An early start to the President’s Reception, our pundit panel will explore all things public affairs, including avoiding fake news, drastic policy shifts, operating in 24/7 news cycle, cutting through the increased noise, reduced internal resources, and much more! Hear directly from the people who write the pieces you rely on to do your job, all while enjoying a beverage of choice!
5:30pm PAAC President’s Reception

Register Here >>